Fraunhofer IIS: Research results on the retail of the future

Discover the future of the retail trade in an impulse lecture by Luisa Berndt and Olga Hölczli from the Fraunhofer IIS on the Günther Rid Foundation's "Future Retail Store" funded project for the Bavarian retail trade and the Fraunhofer Institute for Integrated Circuits IIS.

Let yourself be inspired in Munich's Town Hall by the exciting results of the test phase, in the course of which we tested innovative ideas together with our trade partner "Gartencenter Kiefl". We will not only share valuable findings and practical recommendations for action, but also dive deeply into themes like the implementation of artificial intelligence in the trade and the potentials of social media and community building. B

Be there and let yourself be inspired by how these trends can shape the retail trade of the future!