About Julia Greven
Julia Greven has been a passionate marketeer for over 25 years. Many years as a brand manager on the manufacturer side and since 2016 on the consultant side. With her agency philla BrandXitement, she advises companies from industry and retail in the areas of brand development, brand management, communication, brand and retail activation as well as multichannel commerce. As co-founder of LiveShopping4U, a service provider agency specialising in sales-promoting shoptainment content, she is also an expert in social commerce, live shopping and video promotion. Greven is a member of the IFH - Institute for Retail Research, on the advisory board of the vmm - European Association for Visual Merchandising and Marketing and an active member of the bvdw - Federal Association for the Digital Economy, Digital Commerce and Smart Retail division.
