About Olga Hölczli
With a combination of social science expertise and practical relevance, Olga Hölczli brings fresh impetus to the retail sector. As a scientist specialising in the field of human-centred innovation at Fraunhofer IIS, she researches how innovations can make retail fit for the future - for enthusiastic customers and empowered staff. Olga Hölczli sheds light on how the ‘human factor’ is becoming a decisive driver of success. Experience exciting insights, innovative strategies and realisable impulses for the retail of tomorrow!
Fraunhofer-Institute for Integrated Circuits IIS
Supply Chain Services section - redefining added value!
The Fraunhofer-Institute for Integrated Circuits IIS based in Erlangen is the largest institute of the Fraunhöfer Society and carries out international top research for microelectronic and information technology system solutions and services. In the Supply Chain Services section the scientists are occupying themselves with the question as to how added value can be organised more efficiently, more sustainably and more resiliently with the aid of digital technologies: In the Human Centered Innovation Group innovative technologies and concepts, among others for implementation in the retail trade, are being researched. A particular emphasis is being placed on examining how these technologies are used and accepted by people. This interdisciplinary approach supports retailers in developing and successfully implementing future-oriented strategies. Trust our expertise in sustainably shaping your added value successfully!
Fraunhofer-Institute for Integrated Circuits IIS
Supply Chain Services section - redefining added value!
The Fraunhofer-Institute for Integrated Circuits IIS based in Erlangen is the largest institute of the Fraunhöfer Society and carries out international top research for microelectronic and information technology system solutions and services. In the Supply Chain Services section the scientists are occupying themselves with the question as to how added value can be organised more efficiently, more sustainably and more resiliently with the aid of digital technologies: In the Human Centered Innovation Group innovative technologies and concepts, among others for implementation in the retail trade, are being researched. A particular emphasis is being placed on examining how these technologies are used and accepted by people. This interdisciplinary approach supports retailers in developing and successfully implementing future-oriented strategies. Trust our expertise in sustainably shaping your added value successfully!
