Green Zone and Trend Zone

Sustainable products have long since found their way into many consumer sectors - including the handicraft industry! They have developed from a trend to a permanent fixture. With the increasing spread of sustainable alternatives, the need for orientation on the market is also growing. The h+h cologne wants to take this into account and offer exciting insights into the green segment. For the first time, h+h cologne 2025 will introduce two new zones focussing on sustainability - with innovative materials, recyclable furnishing solutions and the trend themes of tomorrow.

The Green Zone is a circular exhibition that visualises sustainable concepts and innovations. Various modules show how sustainability can be viewed from different perspectives - always with the needs of the specialised trade in mind. The zone invites visitors to exchange ideas, get active and think together about innovative and forward-looking ideas relating to sustainability. This creates a lively dialogue between exhibitors, trade visitors and creative minds that can pave the way for sustainable developments in the handicraft industry.

Highlights:

• Sustainable products: A carefully curated selection of sustainable products - informatively presented with exciting details on materials, manufacturing and the circular economy.
• Möbelkiste Lounge: An inviting lounge with recyclable furniture from ‘die möbelkiste’, which shows how sustainable furnishing concepts can be integrated into the retail sector.
• Future Materials: Young, up-and-coming designers present innovative materials and production processes that are helping to shape change in retail.
• Material library: Inspiration for Shop Interiors - a material library that shows how conscious material selection and circular systems can attract new customers.
• Inspiration Avenue: Practical solutions for sustainable and attractive shop design - from small optimisations to holistic concepts.

In the Trend Zone, sustainable fabrics will be showcased as a central trend theme for 2025. Here, visitors can discover a curated selection of innovative textiles - materials that open up new possibilities for fashion, interiors and creative industries. Here, exhibitors can not only present their sustainable fabrics, but also highlight their properties, manufacturing processes and potential applications. The zone invites visitors to discover textile trends in the field of sustainability and to take a look into the future of fabric development. Visitors can be inspired by creative applications and learn how environmentally conscious materials can be implemented in practice. The Trend Zone thus becomes a dynamic hotspot that combines innovation, sustainability and aesthetics.

The work of designdirektive as an innovative interior design studio for recyclable furnishing concepts and Julian F. Eckes as an interior designer at the interface of design, craftsmanship and sustainability make a visit to the areas an inspiring experience.

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