Local Retail: Creating the Future

After h+h cologne 2024's inspiring key theme, "Creative Empowerment", which strengthened the trade for the future with valuable knowledge and received positive feedback from the trade visitors, the sights are now set on the coming trade fair. There is a brand-new, dynamic motto for h+h cologne 2025: Local Retail: Creating the Future. This key theme focuses on the local retail trade - and with good reason too!

The challenges that small and medium-sized retailers are faced with today are enormous: The growing online competition, increasing operating costs, customer bonding and the necessity to adapt to new technologies demand innovative solutions. And this is precisely where h+h cologne 2025 comes into play. Our goal: To inform you about the tools and strategies you need to be able to also survive successfully in the digital era.

Look forward to a diversified and practice-oriented programme that will impress you! In the scope of detailed workshops and masterclasses you will gain valuable knowledge that you can apply immediately to your business. We will make local retail fit for the future with unique learning opportunities - and you will be in the midst of it!

The specialised programme centres on two mega trends of the creative industry: Sustainability and Digitalisation. Learn how you can not only transform your business, but also make it sustainable to ensure long-term success. Learn how traditional retail concepts can be modernised using innovative approaches and smart solutions - and thus also remain attractive for new target groups. Let yourself be inspired by industry success stories and discover how sustainable shopfitting, an optimised product range and environmentally-friendly business practices not only boost your competitiveness, but also promote customer loyalty.

In 2025 the focus lies on joint growth: h+h cologne offers you the ideal platform for networking at international level, learning from others and developing new ideas. Take advantage of this opportunity to connect with a strong community, establish local contacts and become perfectly geared up for the challenges of tomorrow.

Be there and shape the future of the local retail trade together with us. We look forward to seeing you there!